Frequently Asked Questions

What is CRM? 

CRM stands for Customer Relationship Management and refers to the strategies, systems and technologies that businesses use to document, track and manage interactions with current and potential customers, ultimately aiming to improve customer engagement and grow the business.

What is the HubSpot Core CRM?

At the foundation, HubSpot stores all contact data – names, emails, phone numbers, companies, deals and communication history. Depending on the level, it tracks every interaction (emails, calls, meetings, form fills, etc.) and ties them to a single timeline, so anyone on the team can see a complete view of each contact or company. It’s the “single source of truth” for your customer relationships.

What are the HubSpot pricing models?

HubSpot starts with a free CRM and basic tools. As you scale, you can add paid tiers (Starter, Professional, Enterprise) depending on your need for automation, reporting depth, number of marketing contacts or team size. The HubSpot paid tier is included in our pricing to our clients.

How good is HubSpot’s reporting and automation?

HubSpot’s greatest strength lies in connecting data across marketing, sales and service. You can automate repetitive tasks (like lead follow-up or customer onboarding), and its dashboards let you track KPIs across every funnel stage – from lead generation to revenue.

What are HubSpot Hubs?

• Marketing Hub: Tools for attracting leads email campaigns, social media scheduling, ad tracking, landing pages and automation workflows. You can segment audiences and score leads based on engagement. Helps you grow and convert traffic, run complete inbound marketing campaigns at scale.
• Sales Hub: Tools for deal pipelines, email tracking, quotes, task management and sales automation. It helps sales teams move prospects through stages efficiently.
• Service Hub: Customer support tools like ticketing, shared inboxes, knowledge bases and feedback surveys to keep customers happy after the sale.
• Content Hub: Website content management built on top of the CRM – ideal if you want your website and marketing data fully integrated.
• Operations Hub: Data sync, workflow automation, and integrations with outside apps (like QuickBooks, Outlook or Zapier) to keep systems talking to each other.
• Commerce Hub: B2B commerce software that helps you streamline your revenue process so you get paid faster, increase revenue and save time.

Can HubSpot integrate with my other apps and platforms?

HubSpot connects with thousands of third-party apps and platforms – including QuickBooks, Google Workspace, and social media – so it can fit into nearly any workflow.